If you are a franchise that occupies commercial real estate, you'll likely want to engage a commercial real estate advisory firm (tenant representative) to negotiate your lease renewal.  In fact, many franchisors are starting to mandate that all lease renewals be handled by a prescribed advisor directly within the franchise agreement.  But why? 1.  First and foremost, a call directly to a landlord by either the franchisor or the franchisee immediately signifies a desire to